Gift without love: Is online social gifting effective?


According to our research, there are over 10 Million people in US who exchange gifts by shopping and/or researching the Internet. This estimate being more than 9 months old, needs to be revised upwards due to the rise in internet social trends and recovery of economy.

According to another old research data, as much as 4% of household income is spared on gift exchanges. So gifting is serious business. But during 2012, according to CNN reporting, the returned items to the stores via the gift receipts where 35 Billions, doubling the number since 2008 same season. That clearly points towards a deficit on what people buy for others as gift and how others value them – at least 35 Billions worth of these gifts were not valued at all.

Many unhappy returns

When we give gifts, do we

Thoughtful gift

If you are like me and have your friends and family on Facebook, the Facebook Gift isn’t working for you. If you celebrate birthdays, or anniversary, or any occasions with your friends and family, the last minute gifting isn’t the experience you are used to. That’s stressful for the givers, and that is not how people exchange gifts anyway. At least, not on the web.